SoundCloud will lay off 40 percent of its staff to stay afloat

From Engadget - July 6, 2017

Earlier this year, SoundCloud was forced to borrow $70 million in order to stay afloat -- a move that came after a potential acquisition by Spotify fell through. In 2014, Twitter also considered purchasing the company. It backed out because "the numbers did not add up," but later invested $70 million into SoundCloud, though that influx of cash clearly was not enough. In an attempt to boost revenue, SoundCloud began offering a subscription service last year but as we reported, the song library was extremely limited and the service was not very user-friendly.

Along with the layoffs, SoundCloud is also consolidating its operations to its Berlin and New York offices. Its San Francisco and London offices will be closed down. "We are extremely grateful for the contributions of each and every staff member who will be leaving SoundCloud, and we wish all of them the best. Without them, we would not be where we are today," said Ljung.


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