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RED launches pre-orders of bizarre $1,600 titanium 'holographic' smartphone

RED launches pre-orders of bizarre $1,600 titanium 'holographic' smartphone
From TechCrunch - July 6, 2017

Camera companies have had to adapt their business models quickly over the past decade to account for the rise of smartphone cameras. Part of that has involved some interesting developments on the high-end. RED has built incredibly high-powered cameras that have become the darling of many in the film industry, now theyre setting their sights on the smartphone market with what seems to be a deeply odd device announcement.

Today, the company launched pre-orders of Hydrogen, an expensive, modular smartphone with what it calls a holographic 3D display for VR and AR.

The device will sport what sounds like a glasses-free 3D display, which as we all know from the Nintendo 3DS is not gimmicky in the slightest. The 3DS relied on face-tracking to give viewers a consistent 3D experience, but no details from RED as to how exactly theyre pulling this off.

In fact there are very few details about anything that should convince potential pre-orderers to plunk down many Benjamins on this device with the company already maintaining that it will NOT be able to fill all orders on time due to display production limitations, following fulfillment of pre-orders.

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