Facetune maker's newest app, Enlight Photofox, is a powerful image editor

Facetune maker's newest app, Enlight Photofox, is a powerful image editor
From TechCrunch - July 6, 2017

Lightricks, the maker of the popular selfie-correcting app Facetune is debuting a new photo-editing app today called Enlight Photofox. This is the second time that Lightricks has launched the next generation of an existing app as an entirely new, standalone applicationa strategy thats still somewhat rare on todays App Store, outside of sequels to games, like Monument 2 or Candy Crush Soda Saga, for example.

Instead, traditional app makers are often expected to roll out upgrades to existing users indefinitelyat least, according to their apps user base. Thats not alway fair, considering how much time and energy are put into some of their bigger upgradeslike entire redesigns, expanded feature sets, or the launch of an iPad version, among other things.

A handful of developers have found ways to work around the App Stores lack of paid upgrades, though. For instance, when Tweetbot released a new version of its Twitter app, it packaged both the old and new one as a bundle, which allowed it to upgrade existing customers to the new release through the complete my bundle feature.

Lightricks, on the other hand, has taken a different path.

When it launched its Facetune sequel last year, it also introduced new business model for the company. While its original app is a $3.99 paid download without in-app purchases, Facetune 2 is a free download offering in-app purchases for individual features; and it offers a subscription option that provides unlimited access to all features and content.

Enlight Photofox, similarly, is the big upgrade to Lightricks existing app, Enlight.

The original app,by way of background, wasApples App of the Year for 2015, the #11 best-selling Paid iOS app in 2016, and was the recipient of an Apple Design Award in 2017.

In addition to a full suite of editing tools that come with the base version of the new app for free, Photofox introduces a Photoshop-inspired layers system, which allows you to combine multiple photos, blending them and merging them along the way.

You can edit the individual layers, erase items from backgrounds, control the opacity of an image, transform the shape, size and perspective, flip layers vertically or horizontally, fill layers with colors or patterns, and more.


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