TV shopping giants QVC and HSN merge to take on Amazon

From Engadget - July 7, 2017

QVC, which already owned a 38 percent stake in HSN, claims the merger will boost revenues for both companies. In the face of falling ratings and declining sales, the two brands will now focus on "evolving" to fit today's retail and digital environment.

The reasoning behind this shift is a no-brainer: online shopping has overtaken traditional retail. And Amazon's unstoppable rise, in particular, has left retailers scrambling to keep up. Some (like American Apparel and J. Crew) have either gone bankrupt or suffered devastating losses. While others (like Walmart and Target) are trying to ape Amazon's delivery perks.


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