San Francisco's MOMA texts modern art to suit your mood

From Engadget - July 10, 2017

As shown below, if you text "Send me sunshine," it may reply with Robert Bechtle's photorealist-style painting Watsonville Olympia, a nostalgic, yet detached look at summer's past. In another example, "Send me ," (using the "hot beverage" emoji) yields Where We Come From (Marie-Therese), a piece from Emily Jacir's photo exhibit that lets Palestinian residents who moved abroad do activities in the country vicariously.

The effort can yield pretty much anything you can imagine, as SFMOMA has 34,678 pieces in its collection, and just 5 percent of that is on display at any given time. So it's a fun way to see art by themes, colors or whatever else you want, in case you do not have the time to walk the seven miles needed in the physical museum. "Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users," the organization wrote.


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