Disturbing, fake YouTube shows fool kids for more clicks

From Engadget - July 12, 2017

The researchers wanted to know more about how YouTube channels were targeting children, as well as how kids interact with channels and videos, via comments. The team was looking for patterns in content from the most recurrent videos, the types of kids watching the videos and what kinds of products were marketed to specific genders, ages and ethnicities of children. If we can figure out what's happening in the YouTube space around targeted kids advertising, then we can possibly combat it. The scientists collected data from 12,848 videos from 17 channels across the US and UK, along with 24 channels from Brazil. The English-language channels had been viewed more than 37 billion times. The team also analyzed more than 14 million user comments from the videos.

The authors of the study conclude with a discussion of Google's age requirements, which restricts use of YouTube to those 13 and older in the US, 14 or older in Spain and South Korea and 16 or older in Netherlands. Brazil restricts YouTube to those 18 and older. According to this study, kids younger than these ages are using YouTube; Google needs to deal with this issue of compliance.


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