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Amazon's Prime Day was the biggest sales day in its history, up 60% on 2016 led by the Echo

Amazon's Prime Day was the biggest sales day in its history, up 60% on 2016 led by the Echo
From TechCrunch - July 12, 2017

We said yesterday that all signs pointed to Amazons Prime Day sales event smashing through its own numbers, and that is exactly what happened: The company today announced that the 30-hour sale, which saw deep discounts on Amazons own Echo products as well as a host of other bargains (hundreds of thousands of items, in Amazons words), was the biggest sales day in the companys history, and up 60 percent compared to a year ago.

To those customers who tried Prime for the first time and our long time members, thank you for a great Prime Day, saidGreg Greeley, Vice President, Amazon Prime, in a statement. Our teams around the world will keep working to add more and more to your membership, so Prime continues to make your life better every day. We are already looking forward to our Prime Day celebration next year.

As we noted before, Prime Day was extended by some hours, and covered three more markets than before, but those expansions only accounted for some of the growth.

The biggest engine, according to our internal sources and Amazons own public statements, was a huge appetite for Amazons Echo line, home speakers powered by Amazons Alexa intelligent voice system, which come in small and larger sizes.

The smaller Echo Dot (as we predicted yesterday) was by far the biggest item sold. While Amazon does not specify, a reliable source told us yesterday that Echo devices were selling at a rate of thousands per minute, which Amazon later corroborated by noting that Prime members in the U.S. are ordering more than 6,000 deals every minute in an update late yesterday.

The Echo Dot, Amazon said in its final statement today, was not only the best-selling Amazon device this Prime Day, but also the best-selling product from any manufacturer in any category acrossAmazonglobally.

The original, larger Echo was discounted by 50 percent (price cut to $89.99), while the Dot dropped by $15, bringing it to $34.99, with corresponding discounts in other markets where Echo devices are sold. Echo currently only supports commands and provides information in American and British English, as well as German.

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