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HBO and Netflix lead this year's Emmy nominations

HBO and Netflix lead this year's Emmy nominations
From TechCrunch - July 13, 2017

Streaming services once again top the list of this years Emmy nominationsanother indicator of the shift in how todays consumers are watching TV. HBO, which has been available over-the-top since 2015 via HBO NOW, leads all networks with a total of 110 nominations, and Netflix is close behind, with a total of 91 nominations.

HBOs lead is even more remarkable this year because its flagship series, Game of Thrones, which won for best drama the last two years, didnt make the cut this time around because of its later start date.

However, the network will still be competing in the drama category thanks to its newer show Westworld, which will go up against other top performers from streaming services, including three series from NetflixHouse of Cards, The Crown and Stranger Things. And Hulus The Handmaids Tale brings another streamer into that race.

If The Handmaids Tale wins, it will be the first time that Hulu as a network scores an Emmy for its original programming, as well.

The only broadcast network in the best drama mix is NBC, with a nomination for This is Usnotable, given that the last time a broadcast network competed in this category was in 2011, for CBSs The Good Wife. Finally, cable TV network AMCs Better Call Saul is vying for the drama crown, too.

HBO also leads with the most nominations for its show Westworld, which received 22 total nodsa tie with NBCs Saturday Night Live.

This is HBOs 17th consecutive year of earning the most Emmy nominations, but that lead is narrowing, The New York Times points out. Two years ago, Netflix earned 92 fewer nominations than HBO; this year, it has just 19 fewer, the report notes. That demonstrates how Netflixs massive investment in its own original programming is paying off for the streaming service. This year, Netflix plans to invest $6 billion on original content, and that number will climb a lot in the future, CEO Reed Hastings has said.

If Netflix wins in the drama category, it will be the first time ever that it gets to take home that much-coveted prize.

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