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Apple made it likelier you'll get an App Store review reply

From Engadget - July 18, 2017

Up until March 2017 with iOS 10.3 and MacOS 10.12.4, Apple developers could not reply at all to user reviews, even though Google Play devs had the ability starting in 2012. That put Apple sellers at a significant disadvantage, as it could not follow up with complaints or, conversely, thank users for good reviews -- two key parts of customer service.

The ability to respond to reviews was a welcome change, but Apple's early implementation meant that developers had to assign customer service agents admin, legal or marketing status. That could give lower-level employees access to sensitive parts of the App Store, which is not ideal for security purposes.

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