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Amazon is already selling some prepared 'Amazon Meal Kits'

Amazon is already selling some prepared 'Amazon Meal Kits'
From TechCrunch - July 18, 2017

Based just on trademark filings and reported plans, Amazons potential entry into the prepared meal kit market has had a significant impact on freshly-IPOd Blue Aprons stock price. Now, however, we know that Amazon is actually already testing its own Amazon Meal Kits, thanks to a customer in Seattle who has already ordered and prepared one.

Seattle resident Josh Chadd told GeekWire(via Business Insider) about his experience with the service, which involved ordering a pre-portioned Steak Au Poivre box that ships with prepared ingredients and an easy to follow recipe. The meal was one of a number of options that showed up on Amazons website, including Tacos Al Pastor, about a week or two ago for Chadd, who is an AmazonFresh customer. The limited trial seems to have begun around the end of June, judging by user reviews posted to the ecommerce site.

For select users able to participate in the trial, there are approximately 17 different meals on offer, and they range in price, starting at $14.99 and going up to $18.99. Chadd compared them favorably to other similar offerings from Blue Apron, HelloFresh, Sun Basket and Home Chef.

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