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Pinterest users can now pinch-to-zoom on photos in the app

Pinterest users can now pinch-to-zoom on photos in the app
From TechCrunch - August 16, 2017

Pinterest is adding a new feature today that allows users to pinch a photo to zoom in and out on various Pins, matching a feature thats available on a lot of other services, like Instagram.

Pinterest is trying to be a central hub of high-quality photos and videos centered around ideas and products, but this still more or less exemplifies that the ability to manipulate photos within the app has started to become table stakes for sites like Pinterest. It also has to refine its visual search product as more and more companies offer similar products, like Google (ironically also called Lens, the same name as Pinterests camera search product). As the company becomes increasingly focused on mobile and discovery centered around photos, users will start expecting the kinds of behaviors that exist on other services (like Instagram) to exist on Pinterest.

One of Pinterests core directives is to push people closer and closer toward a moment of inspiration where they act on some kind of idea they discover on Pinterest. That can include buying a product, downloading an app or even changing things in their closet based on something they see on Pinterest. If Pinterest is able to do that, it can go to advertisers and explain that it has a different kind of user behavior that they wont find on Facebook or Snapand get them to start spending a lot of money on Pinterest.

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