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Nike's 'NBA Connected' jerseys tap into the game with NFC tags

Nike's 'NBA Connected' jerseys tap into the game with NFC tags
From Engadget - September 15, 2017

Nike is the new apparel maker for the NBA and tonight it officially rolled out updated jerseys for the teams. They are specially constructed to keep players cool and allow for freedom of movement, but there's a new feature for fans too. They will debut the new NikeConnect system, which relies on a mobile app of the same name that reacts to NFC tags embedded in the jerseys. The hook is the ability to unlock "premium content" like "pregame arrival footage, highlight packages and top players' favorite music playlists." One hook that may work for gamers is the inclusion of specific boosts for NBA 2K18 players that are unlocked by buying that player's jersey in real life.

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