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Amazon doubles down on its own Echo hardware, even as it increasingly relies on third parties

Amazon doubles down on its own Echo hardware, even as it increasingly relies on third parties
From TechCrunch - September 27, 2017

The biggest surprise of todays secret Amazon event in Seattle was the sheer breadth of Echo-related announcements. Over the past several months, its seemed as if Amazon the company was moving more and more toward offloading hardware development to third-parties building Alexa into everything from thermostats to lamps.

But the companys first-party hardware continues to be the centerpiece of its Alexa play.

Todays event found the company doubling down on its own products, as it added a number of new devices to the Echo line, ranging from the obvious (the new Echo) to the bizarre (Echo Buttons). Each could, perhaps, be taken as a proof of concept for the sorts of devices the company is hoping other manufactures will create, but the Echos various form factors have been such a massive hit for the company, that it doesnt appear to be letting up any time soon.

Of course, Amazon continues to have a leg up on much of the competition, with the ability to sell devices close to cost. After all, unlike other hardware makers, the company stands to make a big windfall on content well after the product ships. As the company put it at todays event, the sale of an Echo is just the beginning for Amazon.

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