Advertisement

Nike's NFC-powered NBA jerseys are a door to exclusive goods

Nike's NFC-powered NBA jerseys are a door to exclusive goods
From Engadget - October 6, 2017

Based on our NikeConnect demo, everything works seamlessly and with little effort. To connect your jersey to your phone or tablet, all you have to do is fire up the NikeConnect app, wait for a "Ready to Scan" prompt, tap your device on the NFC hangtag and, voila, you are good to go. After that, you will be greeted by a video message from a player on the team whose jersey you bought. Right now, because the season has not started, certain content is from last year. But Nike says that as soon as the new campaign begins, you will see game highlights, GIFs and new products pop-up.

In addition to those offerings, Nike's teaming up with Spotify to serve you playlists curated by NBA athletes. And there's also a 2K18 tie-in, which will give you "boosts" to use in the video game. Again, all of the content you will see in the app is based on whichever NBA Connected jersey you have. Say yours is from the Warriors' Kevin Durant -- then you should expect your app's feed to be filled with stuff related to him. That includes being able to buy limited-edition versions of his signature shoe, which will give you an advantage over shoppers who do not have a jersey.

Advertisement

Continue reading at Engadget »