Facebook plans to fix ad system before 2018 US midterm elections

From Engadget - October 12, 2017

On Tuesday, November 6th of next year, the US electorate will head to polling stations to vote in the 2018 general election. Facebook wants to ensure that Russian ads do not play the same role they might have had in 2016. The ads purchased by this Russian group sought to exploit existing social divisions on America on issues of race, religion, gun control, immigration and more. They apparently specifically targeted swing states in the election.

Facebook's Chief Technology Officer Mike Schroepfer told Reuters that the company is making improvements to its ad platform constantly, and that users would start to see regular updates. The challenge, he says, is the amount of content on Facebook's platform; it's difficult to police over 2 billion users and 5 million advertisers. "We are investing very heavily in technical solutions, because we are operating at an unprecedented scale," he said.


Continue reading at Engadget »