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Universal debuts a vinyl buying service based on SMS recommendations

From Engadget - October 12, 2017

There will be some 20,000 records on offer, drawing from the label's vast archives. You sign up for the service, and Billboard says after answering a few questions about your tastes, it will send you daily text messages to gauge your music interests. Respond with "Yes" to buy a record and it will show up five to seven business days later. Other commands include "Like," "Dislike" or "Own." If you are so inclined, you can even search Sound of Vinyl's catalog via text message.

There are not any obligations, subscription fees or purchase requirements either, which gives Sound of Vinyl a leg up over other services. Shipping runs, on average $3 per record, but that can go up if you are buying a deluxe box set -- a product Sound of Vinyl is banking on pretty heavily. Specifically, stuff like remasters from Abbey Road studios.

In addition to the SMS music recommendations, there's a website where you can browse the catalog, and a blog with entriss from curators including former Black Flag frontman Henry Rollins. There's also a pretty solid selection of records that have been temporarily discounted, some by 50 percent or more.

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