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Amazon adds loads more branded Dash buttons in UK

Amazon adds loads more branded Dash buttons in UK
From TechCrunch - October 18, 2017

Amazon has doubled the total selection of branded Dash buttons available to UK members of its Prime subscription service, to more than 100, just over a year afterlaunching the push-button wi-fi gizmos, which let people reorder a specific product via its ecommerce marketplace just by pushing the button.

The first Dash buttons launched in the UK in August last year. Amazon now saysDash Button orders have delivered more than 160,000 cups of coffee and almost 300,000 rolls of toilet tissue paper in the market.

Although its notin typical Amazon fashionbreaking out any hard metrics for the buttons, which cost 4.99 a piece (though users then get a4.99 discount on their first Dash push orderso sticking these things all over your white goods comes with essentially zero additional cost, assuming youre already locked into Amazons Prime membership program).

Reordering toilet roll is the most popular Dash push for UK users, according to the ecommerce giant. Followed by dishwasher tablets, cat litter, cat food, beer, mouthwash and baby wipes. So most definitely this gadget is one to file under utility & convenience (not shiny & sexy).

Among the new brands willingly sticking themselves on Dash buttons areBold, Cillit Bang, English Tea Shop, evian, Febreze, Flash, Gaviscon, Harringtons, Head & Shoulders, Pampers, Purina Gourmet, SMA, Tampax, Vets Best and Waterwipes.

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