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ESPN looks to reinvent itself with a SportsCenter for Snapchat

ESPN looks to reinvent itself with a SportsCenter for Snapchat
From Engadget - November 13, 2017

Glenn Jacobs, ESPN's senior coordinating producer of SportsCenter and News, told Engadget there's also a plan in place for breaking news coverage after the 5PM show. Although most of the content will be recorded early in the day, Jacobs said his team can redo the beginning of a show to include new information and upload an edited version. In theory, that will ensure that Snapchat users do not miss out on any breaking news stories, like if LeBron James got traded to the Lakers for Lonzo Ball. Or some insane highlight of the day.

Jacobs said the most important aspect of SportsCenter on Snapchat was to make it unique, while staying true to the show's roots. "This is going to be a sports fan [the host] sharing something cool with another sports fan," he said. "It's about how do we share the most interesting things in the world of sports, not just the news?" He said the Snapchat version of the show also needed to "get rid of stereotypes" and not feel like the TV SportsCenter because "if it's not authentic, people are not going to buy it."

Of course, SportsCenter on Snapchat is just the latest example of ESPN trying to adapt and connect with fresh audiences. According to research firm Nielsen, the network's viewership has been on a steady decline for the last six years, as TV-viewing habits have shifted more toward online streaming. Cord cutters have even driven Disney, ESPN's parent company, to finally launch a standalone streaming version of the channel in 2018.

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