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Congratulations to EA for Posting the Most Hated Comment in Reddit History

Congratulations to EA for Posting the Most Hated Comment in Reddit History
From Gizmodo - November 13, 2017

While Reddit sometimes overstates its value as a space for authentic conversations online, the massive community-driven website has served as a kind of town hall where everyone from everyone from Elon Musk and Barack Obama to a dildo manufacturer have responded to questions from completely un-vetted strangers. Sometimes it goes well. For Electronic Arts, the new owner of the most hated comment in Reddits history, not so much.

The subject of Reddits ire was the upcoming EA game Star Wars Battlefront 2. More specifically, the realization that many of the franchises most memorable characters wouldnt be playable in the game from the get-go. To unlock them,players will need to spend in-game currency earned from hours of play. In the case of Darth Vader, the price tag is 60,000 credits, which requires around a 40-hour investment, according to player estimates. (Spending real-world money, which cannot be directly converted to credits, provides only a round-about way of unlocking the characters.)

EAs response on a thread criticizing the system was typical of a spokesperson, and generally individuals and companies using Reddit for purposes deemed overtly self-promotional or dishonest are met with hostility. From Reddit:

The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.

As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, were looking at average per-player credit earn rates on a daily basis, and well be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay.

We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets.

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