Pinterest's take on QR codes will unlock curated boards

From Engadget - November 14, 2017

First up: It's introducing Pincodes, which are essentially the Pinterest version of QR codes. Of course, users are not the ones making them; businesses are. But according to Pinterest, you will soon see these Pincodes everywhere. One of Pinterest's launch partners is Nordstrom's, and starting today, you will see placards in select stores with signs such as "Gift ideas under $10" along with a Pincode underneath. Scan the Pincode with the camera in your Pinterest app, and it will take you straight to a Nordstrom-curated board of gift ideas.

Another Pincode partner is Real Simple magazine, which will have a few Pincodes scattered throughout their upcoming issue. Readers can scan them to see additional content, like extra recipes or bonus tips. Kia will also have a custom Pincode at the upcoming LA Auto Show, where visitors to the company's booth can view other car configurations and behind-the-scenes info. Other launch partners include The Home Depot and Kraft, though any company can start making their Pincodes today if they like.

The next big update is an improvement to Pinterest's Lens feature that's called Lens Your Look. As we mentioned, the company already lets you find outfits that match an item of clothing you already have. So, snap a photo of your denim jacket, and the Pinterest app will scour its library of more than 16 billion pins to find matching outfits, and in turn, help you plan your next wardrobe purchase.


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