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Reports of a free, ad-supported Amazon video service resurface [Updated]

Reports of a free, ad-supported Amazon video service resurface [Updated]
From TechCrunch - November 13, 2017

Amazon is developing a free and ad-supported streaming video service, according to a new report out now from AdAge, citing people familiar with the plans. The company is said to be in discussion with various studio and TV networks to provide content for the service, which aims to give content creators their own channels where ad revenue would be shared with Amazon.

This is not the first time Amazon has been reported to have something like this in development, however. Back in 2014, the company was also rumored to be working on a very similar projectthat is, a free video service that sits alongside the existing Prime Video offering thats bundled with an annual Prime Membership.

In the past, Amazon has also denied these reports, we should note.

[Update, 5:03 PM ETAmazon has now denied AdAges new report, as well]

But now may be the time for Amazon to delve back into this space, given the rise of live TV streaming services like Sling TV, DirecTV Now, PlayStation Vue, YouTube TV, and Hulu Live TV, for example. These services are appealing to cord cutters (and cord nevers) who are still interested in watching traditional cable TV programming and their broadcast stations, instead of entirely relying on video-on-demand services, like Netflix.

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