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Amazon drops plans for its own 'skinny bundle' TV service, report says

Amazon drops plans for its own 'skinny bundle' TV service, report says
From TechCrunch - November 15, 2017

Amazon is cancelling its plans to offer a skinny bundle internet TV service, according to a report from Reuters out this morning, mirroring another from Bloomberg earlier this year. The issue at hand was Amazons ability to generate a profit from a service like this, Reuters said. Additionally, Amazon has had difficulties getting broadcast and cable TV networks to join its existing a la carte TV platform, Amazon Channels.

Its common for Amazon to consider new ideas then pull back on implementation when it finds they wouldnt be a good fit for its businessand that could be the case with a streaming TV bundle, as well. The rumored service was already a bit of an odd fit for Amazon, which currently uses Prime Video as a means of upselling online shoppers to its $99 annual membership program, Amazon Prime.

Amazon today also offers the ability to add-on select channels, like HBO, Starz, Showtime, Cinemax, and others, via Amazon Channels. But this selection, so far, is largely limited to those channels that are already available over-the-top through standalone subscriptionsnot those that come bundled in larger TV subscriptions, like broadcast networks or top cable channels.

Amazon is not the only tech firm to struggle with making the necessary content deals for an internet TV packageApple has been challenged in this department, as well.

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