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Amazon brings its Handmade items to Prime Now through the holidays

Amazon brings its Handmade items to Prime Now through the holidays
From TechCrunch - December 5, 2017

Amazon announced today its expanding its product selection on Prime Now, its one and two-hour delivery service, to now include last-minute holiday gifts with the addition of Amazon Handmade products. For the first time, handcrafted items from local artisansincluding things like home dcor, jewelry, art, and morewill be available starting today all the way through Christmas Eve, the retailer says.

Launched back in 2015, Amazon Handmade is Amazons attempt at taking on larger crafts marketplaces like Etsy, where people today shop for gifts that havent been mass-produced. This appeals to a certain type of online shopperthose who want to reward artisans not big businesses, those who want their gifts to feel more personalized and authentic, and those who want to buy locally.

The products from Handmade that will be available on Prime Now through the holidays including things likehandcrafted pottery, necklaces, skincare, tote bags and candles, among other things.

After the order is placed, Prime members can request to take delivery in an hour for a fee, or in two hours for free.

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