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Amazon launches its Prime membership service in Singapore

Amazon launches its Prime membership service in Singapore
From TechCrunch - December 6, 2017

Amazon is increasing its focus on Southeast Asia after the e-commerce giant launched its Prime service in Singapore.

The U.S. firm landed in Singapore, its first market in Southeast Asia, in July initially offering Prime Now, its e-commerce service with an aggressive two-hour delivery window. From this week, however, it is offering its full Prime bundle which includesfree international shipping on orders over SG$40 and subscriptions to its Prime Video service and Prime Twitch offering.

This launch will put pressure on Lazada, the e-commerce site owned by Alibaba, which is Amazons primary competitor in Southeast Asia.

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