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After Blowback, Firefox Will Move Mr. Robot Extension to Store

After Blowback, Firefox Will Move Mr. Robot Extension to Store
From Gizmodo - December 16, 2017

This week, Mozilla slipped a browser extension that promoted Mr. Robot into Firefox. The goal was to give Firefox users access to an alternate reality game tied to the end of the shows third season, but because Firefox didnt initially offer any explanation for the sudden appearance of the extension, nicknamed Looking Glass, many users worried that spyware had been installed in their browsers.

After facing blowback from users and its own employees, Firefox tells Gizmodo that the extension will no longer be placed automatically in users browsers and will instead be available in Firefoxs add-on store.

Our goal with the custom experience we created with Mr. Robot was to engage our users in a fun and unique way, Mozillas chief marketing officer, Jascha Kaykas-Wolff, told Gizmodo. Real engagement also means listening to feedback. And so while the web extension/add-on that was sent out to Firefox users never collected any data, and had to be explicitly enabled by users playing the game before it would affect any web content, we heard from some of our users that the experience we created caused confusion.

As a result we will be moving the Looking Glass Add-on to our Add-On store within the next 24 hours so Mr. Robot fans can continue to solve the puzzle and the source can be viewed in a public repository, Kaykas-Wolff added.

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