Advertisement

Half of Amazon app users have been switched to a new, swipe-based 1-Click checkout

Half of Amazon app users have been switched to a new, swipe-based 1-Click checkout
From TechCrunch - December 13, 2017

Has Amazons one-click checkout on mobile looked a little different to you lately? A number of users of Amazons mobile applications have recently reported seeing a new checkout option that replaces the clickwell, on mobile, the tapwith a swipe instead. As it turns out, the option is part of a fairly large-scale test Amazon has underway. Currently, around half of U.S. iOS and Android customers are seeing the new feature.

If youre in the test group, youll notice that the one-click ordering process youre used to has been updated with a new, orange button that reads Swipe to buy with 1-Click. That means, instead of tapping on the button to make the purchase using the shipping and payment information already on file, you slide your finger across the button instead.

The feature is reminiscent of the way we used to unlock an iPhone, before advancements like Touch ID and Face ID made the process simpler. But its also a slightly slower way to checkout, compared to tapping.

That said, it seems that a number of customers prefer the swiping gesture as its more intentional, and less prone to the accidental click. If youve ever been moving through Amazons app a bit too quickly, you may have inadvertently tapped the 1-Click button. It was almost too easy!

Weve seen tests similar to this in the past. For example, last year, some users reported a swipe to place your order feature on Amazons app:

We understand that the two tests are unrelated, however. The 2016 test was focused on Amazons two-click Buy Now checkout experience. In this case, the user would tap a Buy Now button then slide to complete the checkout on the following screen. That feature launched in early last year then rolled out worldwide this summer through early fall.

Advertisement

Continue reading at TechCrunch »