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Netflix Freaks Out Users with Creepy Black Mirror Marketing Stunt

Netflix Freaks Out Users with Creepy Black Mirror Marketing Stunt
From Gizmodo - December 29, 2017

Users of Turkeys equivalent to Reddit received an unsettling message late last night. Across the site, users began complaining that theyd received a mysterious DM from an account named iamwaldo that left many people feeling paranoid and anxious. It appears that was the intention of the message, which is actually a viral marketing ploy to promote the new season of Black Mirror.

As English-language Turkish outlet The Daily Sabah reported, the message read, We know what youre up to. Watch and see what we will do. The iamwaldo username, the publication notes, appears to be a reference to The Waldo Moment, an episode from Black Mirrors second season.

When we reached out to Netflix, a spokesperson declined the opportunity comment, but a source familiar with the matter confirmed to Gizmodo that the streaming service was behind the messages.

Multiple Turkish outlets reported the same story, and users have been discussing the incident on Eki Szlk, a popular forum for user-generated content and discussion thats similar to Reddit. Some users noticed the DM-senders username and put two-and-two together, saying that outraged reactions were overly dramatic and that the promotion was funny.

Others werent amused. One user on Twitter complained that no one has a right to discomfort [get people anxious] for the sake of advertising. Users on Eki Szlks Netflix forum expressed similar sentiments, with one writing: Whoever had the idea, it is not cool. We have authors who suffer from panic attacks and suffer from cardiac arrhythmia. No one has a right to frighten anyone, even for 10 minutes, whether they are trolls or advertisers.

Many people wrote that they plan to report the incident to legal authorities.

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