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Yes, Your Amazon Echo Is an Ad Machine

Yes, Your Amazon Echo Is an Ad Machine
From Gizmodo - January 2, 2018

Did a loved one buy you an Amazon Echo over the holidays? Sorry about that. But now, in addition to well-founded fears about surveillance and security, youve got a new problem: ads.

CNBC reports that Amazon is in discussions with huge companies that want to promote their goods on Echo devices. Proctor & Gamble as well as Clorox are reportedly in talks for major advertising deals that would allow Alexa to suggest products for you to buy. CNBC uses the example of asking Alexa how to remove a stain, with Alexa in turn recommending a Clorox product. So far its unclear how Amazon would identify promoted responses from Alexa, if at all.

Heres the really wacky thing: Amazon has already been doing this sort of thing to some degree. Currently, paid promotions are built into Alexa responses, but maybe you just havent noticed it. CNBC uses this example:

There are already some sponsorships on Alexa that arent tied to a users history. If a shopper asks Alexa to buy toothpaste, one response is, Okay, I can look for a brand, like Colgate. What would you like?

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