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Here wants to help ride-hailing services find new passengers

From Engadget - January 8, 2018

Here describes it as a "unifying abstraction layer." In short, it wants to be the middle-person between ride-hailing services and commercial businesses (which, by extension, includes everyday customers like you and me). Its clientele could include airline companies that want to help customers grab a lift from the airport, businesses that own self-service kiosks in public spaces, and event venue owners that want to help attendees find their way back home. Ride-hailing companies should benefit from the extra exposure, while customers gain from having easy access to the cheapest, fastest or most convenient transport options.

At the same time, Here is launching a tool called Mobility Dispatch. It's a platform that allows ride-hailing companies to effectively manage their fleet of drivers. Most of the major services have their own version of this, however Here's one also links in to its Mobility Marketplace. In addition, Here is touting advanced algorithms and "unprecedented fleet utilization" which could help companies stay ahead of their usually well-funded competition. "Our solutions democratize a fragmented and siloed industry, opening new channels to access the best mobility tools and services available," Liad Itzhak, vice president and head of Here Mobility said.

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