BlackBerry Mobile commits to "at least" two new phones in 2018

From Engadget - January 9, 2018

"We are very confident in our ability to grow the keyboard market," said Gareth Hurn, BlackBerry Mobile's Global Head of Device Portfolio, in a conversation with Engadget.

Representatives for the TCL-controlled brand were otherwise tight-lipped regarding specifics, but BlackBerry Mobile strongly believes there's a place in the market for the kind of productivity and convenience only physical keyboards can offer. It will be a little while yet before BlackBerry Mobile fully reveals its plansin the meantime, we have learned a few things that shed some light on BBM's priorities.

When asked whether BlackBerry Mobile would push to grow its presence by releasing a low-cost device, Hurn said one of the phones planned for this year would cost more than the other without specifying the price gap. He characterized the brand's approach as a measured one, and it seems clear BlackBerry Mobile is not going to rush to build its base of fans.


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