Facebook will focus on friends over publishers in the News Feed

From Engadget - January 11, 2018

Zuckerberg notes that "it's easy to understand how we got here," saying that there's been an explosion of video and other types of public content that has "exploded" on Facebook in recent years. Because of that, he said that "the balance of what's in News Feed has shifted away from the most important thing Facebook can do -- help us connect with each other." As such, it's time to re-balance what people see when they visit the site.

In addition to focusing on interactions between friends rather than media or businesses, Facebook will prioritize posts that "spark conversations and meaningful interactions." To achieve that, the company's algorithms will try and predict posts that you will want to interact with your friends about and show them higher in the News Feed.

As a result, Facebook Pages used by businesses and media will be de-prioritized; the company freely admits that reach, video watch time and referral traffic will likely decrease. Somewhat ironically, though, Facebook notes that live video is a strong driver of engagement and discussion -- six times greater than regular video. As such, those types of videos may still be popping in your feed, even from Pages.


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