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Giphy builds transparent GIF library for Instagram Stories

Giphy builds transparent GIF library for Instagram Stories
From TechCrunch - January 17, 2018

Instagram now lets some users slap background-less GIFs sourced from Giphy onto their Instagram Stories. Rolling out for wider testing with a Giphy-branded design, the new GIF sticker engine could further differentiate Instagram Stories from Snapchat, which has yet to embrace the animation GIF trend.

It appears that Giphy has worked with Instagram to create a special search engine for a library of GIFs designed to be overlaid over photos and videos rather than being shared by themselves. The backgrounds and transparent bits of these GIFs have been cut out so they mesh into your imagery.

Facebook and Giphy have been working more closely recently on custom GIF databases, as the two built a child-safe, hand-picked set of animations to offer in the new Messenger Kids app for users younger than 13 years old. Previously, Giphy helped Facebook launch a GIF comment button.

Instagrams initial tests of GIF sharing were first reported by The Next Web in November, but details were scarce and the product didnt have a Giphy logo in the search bar. Now more users in the Philippines and Brazil are getting access. The screenshots above come from Brazilian social media consultant Mika Mota.

Instagram was abnormally cagey about discussing the feature, maybe because a partnered announcement with Giphy is looming. After an initial no comment though, an Instagram spokesperson told me were always testing new experiences for the Instagram community. Giphy didnt respond to a request for comment before press time.

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