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Letgo takes on Craigslist with addition of housing listings

Letgo takes on Craigslist with addition of housing listings
From TechCrunch - January 22, 2018

Everyone wants to be the Craigslist killer. In November, Facebook expanded its Marketplace section to include partners housing rentals alongside secondhand merchandise, and today the number three shopping app letgo is doing the same. The company says that, starting today, its tens of millions of users can now quickly snap a few photos and add a description to list a housing rental or sale on its app.

The app, which has over 75 million downloads to date, is one of the top apps in its category, today only falling behind Amazon and Wish in the iOS App Stores Top Free Shopping section. ComScore also recently pegged the app as the second fastest-growing in the U.S., in its 2017 Mobile App Report, putting it ahead of Lyft, Venmo and others based on monthly traffic growth.

Letgo competes not only with giants like Craigslist and Facebook Marketplace, but similar secondhand apps likeOfferUp, Mercari and eBay, which are all more lowly-ranked at this time.

Todays addition of housing is the first time letgo has expanded beyond secondhand items.

To take advantage of the new feature, letgo users take a photo then fill in a brief text description about the property for rent or sale. More photos can be added to the posting at any time, and interested users can use letgo to chat and ask more questions. The app also includes user profiles, so potential renters or buyers can see who theyre chatting with and how theyve been reviewed by others on the service.

We see this as the natural evolution of a vast and diverse marketplace like ours, especially as we approach the 100M-download milestone, saidletgo co-founder Alec Oxenford , in a statement. Weve designed letgo to make it effortless to list what you dont need and find what you do in your own neighborhood, whether thats a snowboard, an SUV or a two-bedroom apartment with a view.

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