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TalkTalk begins winding down its mobile business

From Engadget - January 24, 2018

In September 2017, TalkTalk confirmed that it was looking to exit mobile, in an attempt to cut costs and renew its focus on cheap broadband packages. One of the options at the time was a "low touch" arrangement with a big-name mobile operator that would enable it to offer customers mobile service without having to do any of the heavy lifting.

Customers can choose to break free from TalkTalk and ignore O2, which has provided the backbone for the company's existing MVNO offering since 2014. However, TalkTalk is incentivising customers with up to 25 percent off certain O2 tariffs. The deals are not just available to existing mobile subscribers, they are extended to broadband customers too.

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