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Google gives users more control over the ads they see

From Engadget - January 25, 2018

You know how you search for an item online and then for weeks, that particular item follows you around the internet, popping up in ads on nearly every website you visit? Those are reminder ads and Google says advertisers usually set them to show up for about a month from when you visited their websites. But now, Google is letting you mute those ads. You just have to head over to Ad Settings when signed into your Google Account, go to the "Your reminder ads" section and hit the "X" next to any ads you do not want to see anymore. It's a temporary solution -- the muting only lasts 90 days -- but since that's substantially longer than most reminder ads stick around for, there's a pretty good chance you wo not see them again.

In 2012, Google began allowing users to block certain ads they did not like. It's now expanding that feature and it will start to become available on more apps and websites that partner with Google for advertising. And now, it will also work across devices. So if you mute an ad on your phone, it will also be muted on your laptop.

Google is not the only company changing how users experience ads. Last year, Apple announced that High Sierra's Safari would stop advertisers from tracking users as they visit different sites, which also got around the reminder ad problem. And Google has said that this year, new versions of Chrome will automatically block annoying ads like pop-ups, autoplaying ads, countdowns and large ads. Chrome 64 is also expected to have an option for users to mute websites that have autoplay videos.

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