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Uber's latest venture is a bike-sharing service in San Francisco

From Engadget - January 31, 2018

Uber's pilot program will initially be available to users who travel in the areas of San Francisco where Jump's electric bikes will be available. Others will be able to join a wait list. "We are always kind of searching for options to make transportation affordable and more accessible for people," Andrew Salzberg, Uber's head of transportation policy, told TechCrunch. "It fits into this larger vision, we think, that there can be multiple modes of transportation that can be made available through the Uber app. There are lot of places where there are many trips that it's probably going to be quicker and cheaper to hop on a bike. Strategically, it makes a lot of sense for us as a business."

This program certainly is not the only bike-sharing option in San Francisco. Ford launched a GoBike program in 2017 and its fleet should number 7,000 bikes by the end of this year. However, Ford's bikes must be docked at a station whereas Jump's can be left wherever it's legal to park a bike. For now, Ford's fleet is made up of traditional bikes, but by April it will have pedal-assist electric bikes as well. Last year, another dockless bike-sharing company, LimeBike, said it had applied for permits to operate in San Francisco, but while the city's pilot program with Jump is ongoing, it wo not grant permits to any other dockless programs. LimeBike does have a program up and running in nearby South San Francisco.

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