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Fitness startup Studio is bringing its audio running classes to Life Fitness treadmills

Fitness startup Studio is bringing its audio running classes to Life Fitness treadmills
From TechCrunch - February 7, 2018

Studio, a startup that delivers coaching, music and competition to treadmill runners smartphones and smartwatches, is getting a boost from treadmill maker Life Fitness.

Studio founder and CEO Jason Baptiste explained that through this partnership, Studios classes will be available on Life Fitness treadmills in gyms, starting with the ones equipped with the companys Discover SE3 HD consoles. (The classes are audio-only, but the screen can be used for things like displaying the leaderboard.)

When Studio launched last year, Baptiste compared Studios offering to Pelotons live-streaming cycling classes. And while Peloton has plans to ship a treadmill this fall, Baptiste said deals like this give Studio the benefits of hardware integration without having to build and sell its own equipment, while also allowing Life Fitness to experiment with digital fitness.

What does this mean for gyms and Life Fitness? Were bringing them an awesome group of the running worlds best instructors, Baptiste said. What does this mean for us? Over the coming months, were going to get in front of more people than anybody else with the number one equipment manufacturer.

And the integration goes beyond content deliverythe app can pull distance and biometric data from the treadmills, which determines users rankings on the leaderboard.

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