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The creator of Snoo, the $1,200 high-tech bassinet just came out with a baby swaddle

The creator of Snoo, the $1,200 high-tech bassinet just came out with a baby swaddle
From TechCrunch - February 5, 2018

Five-second baby swaddle Sleepea (pronounced sleepy) is a sleep sack for your little one promising to be more efficient and effective than the other swaddles on the market. This is the second product to debut from Happiest Baby founder Dr. Harvey Karp, the creator of the Snoo, a $1,200 robot bassinet that rocks and vibrates your baby to sleep.

The swaddle is more of a low-tech item included on the list of things Dr. Karp mentions in his book and program The Happiest Baby on the Block to can keep your baby soothed and sleeping through the night.

Dr. Karps program suggests five Ss: Swaddle, Side or Stomach position, Shush, Swing and Suck. Swaddling as a measure to keep babies calm and comforted was nearly unheard of a few years ago and you couldnt even buy a swaddle in the U.S. in 2002. Dr. Karp is credited with kicking off the swaddle movement among parents and says he wanted to expand on his product offerings after not finding the kind of swaddle he wished were on the market for parents.

Swaddling is the cornerstone for comforting babies, he says. But the current blankets all have problems. They unravel, they overheat, the dont restrict the arms properly.

He does include a sleep sack with the Snoo, but that sack is made specifically to hook into the bassinet. Sleepea is a standalone product anyone can use, whether or not they have the Snoo.

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