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Axel Springer is investing in Magic Leap for some reason

Axel Springer is investing in Magic Leap for some reason
From TechCrunch - February 12, 2018

Magic Leap is the gift that keeps on giving. The company has been working for years on augmented reality technologies and raised a gigantic pile of cash on the way. German media company Axel Springer is announcing today that it is investing an undisclosed amount in Magic Leap.

The German company is taking a stake in Magic Leap through its Axel Springer Digital Ventures division. In its press release, Axel Springer says that Magic Leap represents a good opportunity when it comes to consuming journalistic content and classifieds in a novel way (though Im not convinced people want to read about garage sales in augmented reality).

Magic Leap showed off its first augmented reality headset in December 2017. The Magic Leap One is a headset, a belt-worn hip pack and a handheld controller. When you look at the startups press photos, it looks like a cumbersome device.

Many details are still unclear. For instance, the company hasnt shared anything about pricing and software features. Its hard to grasp the use case of the device without this information.

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