Google plans Snapchat-esque stories for mobile search results

From Engadget - February 13, 2018

"AMP" stands for Accelerated Mobile Pages -- optimized web pages displayed on your smartphone via Google search results, and as the name would suggest, they load fast (in around a second) and use ten times less data than non-AMP pages (although they have created some controversy -- their URL prefix can make link sharing a pain, and some publishers have annoyed Google by offering stripped-back content on these pages instead of the full experience). Now, instead of seeing the usual text links, you will see image- and video-orientated stories, much like the ones you see on Instagram et al.

The difference, of course, is that these stories are not coming from your old college friend who's bought a new guitar, or from an ex-colleague who's shakily Snapchatting their commute, but from publishers with cash to spend on the format. Back in October, Recode reported that Google planed to pay said publishers to commit to its version of stories. CNN, Conde Nast, Hearst, Mashable, Vox Media and The Washington Post are just a few of the brands Google has partnered with for this developer preview, with examples of stories including swipeable top 10 lists, explainers and animations. The Washington Post used the format to create a timeline of North Korea's participation in the Olympics.


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