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Google explains how its Chrome ad filter will work

Google explains how its Chrome ad filter will work
From Engadget - February 14, 2018

If a website does not have the type of ads the Coalition's testers found especially annoying -- such as prestitial ads with countdowns, pop-ups and advertisements that auto-play with sound -- it gets a passing grade. Websites that do have them get a Warning, while those that consistently violate the standards and refuse to remove the offending ads get a Failing grade.

When you visit a visit a URL on Chrome, the browser's filter cross-references it with the list of websites that failed the Better Ads Standards. If it determines that you are indeed visiting a domain with irritating ads, the filter will check network requests on the page against ad-related URL patterns in order to block those ads. That does not mean it's taking the right to see those advertisements away from you, though. (Hey, if you like watching full-page video ads that blast music on max volume, then more power to you.) The browser will tell you that it blocked ads on the site, and it will give you the choice to allow them to load whenever you visit.

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