Snapchat gives influencers a look at how popular they really are

From Engadget - February 14, 2018

It wo not shock you at all to hear why they are getting these stats: ad money.The more influencers know about who's watching, the easier it will be for them to land sponsorships.While that does not directly improve Snap's bottom line, it gives those users a better reason to stick with Snapchat versus jumping ship to Instagram.

And that, in turn, could help Snap grow its audience.It's still struggling to add new users, and it will certainly have trouble turning things around if Story creators drift away.This might also please brands who have been frustrated with the lack of info.The limited release leaves up-and-coming Snapchat stars out of the loop, but it's a start.


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