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Essential's PH-1 phone is getting new limited edition colors

Essential's PH-1 phone is getting new limited edition colors
From Engadget - February 15, 2018

Honestly, it's not hard to look at the release of these colorways as an attempt to drum up interest in a phone whose hype has largely quieted since its launch last year. After all, a recent report from IDC suggests the startup sold fewer than 90,000 devices during its first six months on the market, even after Essential chopped $200 off the phone's permanent price. (When asked, an Essential spokesperson told us the company "does not comment on third-party reports.") The limited nature of these redesigned devices, however, means they may not have a huge impact on overall unit sales and Essential's bottom line. Ask Essential, though, and they will tell you this is by design.

From the beginning, Essential positioned itself as a company uninterested in selling millions of devices out of the gate. Its approach, as a result, feels sort of artisanal, and that seems even more true of these limited edition models. Rather than partner with ceramics vendors that could more quickly scale up production of these new colors, Essential instead decided to work with an experienced vendor from Japan on a smaller run where they could more closely control the quality of these finishes. (The Ocean Depths model, in particular, was a difficult one to perfectsome back panels came out more green than blue and vice versa.)

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