Roku lays out its plan to please cord cutters -- and advertisers

From Engadget - February 21, 2018

The Roku Entertainment Assistant with voice commands announced late last year is expected to roll out "this fall." The company said one in five smart TVs sold in the US last year ran Roku software, and that it plans to maintain its position as the largest licensor of a smart TV OS.

That will be key to the other part of its business, which is advertising. A big part of what it's doing is taking over as viewers move from broadcast to internet video, which Roku sees as an opportunity to sell advertisers: 1-to-1 or "addressable" ads that go to the right person, house or box no matter what show you are watching.


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