The Morning After: Elon Musk at SXSW 2018

The Morning After: Elon Musk at SXSW 2018
From Engadget - March 12, 2018

SXSW kicked off over the weekend and there's the usual mix of insipid tangential corporate brand activations, deep-and-meaningful panels and just outright silly things for our team to check out. Already, we witnessed Musk in action, Sony's slightly sweaty experiential tour and more... weird.

The god dream of SXSW.
Witnessing the Church of Elon Musk

SXSW plays host to big-name speakers all the time. Mother! and Black Swan director Darren Aronofsky was on stage yesterday, Apple's Eddy Cue is on a panel tomorrow and Moonlight director Barry Jenkins had a keynote this morning. But something felt different at the Moody Theater in downtown Austin. The crowd was unusually excited, expectant. A thousand or so SXSW attendees, a large number of them press, had congregated with only 12 hours' notice to hear Tesla and SpaceX founder Elon Musk speak.

They are designed to move you.
Sony's SXSW experiences draw out your sweat and feels

Cherlynn Low was not expecting to break a sweat when she visited Sony's Wow Studio at SXSW. The tech giant is showing off about a dozen interactive demos at an air-conditioned warehouse in Austin, and the event sounded like it would be really chill. But Sony wanted to make its visitors feel connected to its technology, and what better way to engage than through physical exertion?

Although the company has been attending SXSW since the show's music festival days, this is only Sony's second time bringing a warehouse full of quirky mini adventures to SXSW, and it's expanded a bit beyond last year's VR-heavy affair. Walking into the Wow Studio this year, you are confronted with robots, photobooths and dark little rooms hiding mysterious demos with names like Ghostly Whisper and Acoustic Vessel 'Odyssey'. You can stop to play with adorable new Aibos (that now understand English,) if you wish, but the fun lies beyond the foyer.

That's where my Instagram GIF went...Snapchat and Instagram pull Giphy stickers over racist GIF

But wait, there's more...


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