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Comcast is bundling Netflix into cable packages

Comcast is bundling Netflix into cable packages
From Engadget - April 13, 2018

If you are wondering why the two are taking this step, it's important to remember that Netflix CEO Reed Hastings has talked about Netflix being bundled into cable subscriptions for years. In 2012 there were rumored meetings between the two sides, and in Europe the arrangement already exists with certain providers. Just last summer Hastings mentioned on an earnings call that the company had increased interest in the area:

Reed Hastings (7/27/17):

While concerns over cord-cutting would suggest the two companies see each other as enemies, Netflix is a popular service for Comcast subscribers. In their joint statement, the two said nearly 50 percent of X1 customers are "actively" using Netflix on the platform, and that in households that use the app via X1, it's the most-used platform for streaming Netflix.

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