Cambridge Analytica may have used other quizzes to gather Facebook data

From Engadget - April 17, 2018

Kaiser did not have information on the specific quizzes that Cambridge Analytica used, but her statement makes clear that "This Is Your Digital Life" was not the only quiz that the company utilized to scrape Facebook data. Her written statement claims that Cambridge Analytica was not up front with Facebook in regard to the data it had. For example, she notes that Cambridge Analytica data scientists appeared to be using Facebook data two months after the company told Facebook that said data had been deleted.

According to TechCrunch, in her spoken testimony, Kaiser said, "In my pitches I used to give examples even to clients that if you go on Facebook and you see these viral personality quizzes -- not all of them would have been designed by Cambridge Analytica/SCL Group or our affiliates but that these applications were designed specifically to harvest data from individuals, using Facebook as the tool." Facebook has made it clear that the company is looking into any apps that have access to large amounts of information, and has already suspended other firms that have used quizzes to collect data.

"We are currently investigating all apps that had access to large amounts of information before we changed our platform to dramatically reduce data access in 2014," a Facebook spokesperson told Engadget. "We will conduct a full audit of any app with suspicious activity. And if we find developers that misused personally identifiable information, we will ban them and tell everyone affected."


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